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U.S. RESALE BASICS

A lawfully purchased genuine item may generally be resold under the first-sale doctrine.

Customization, printing, or adding a reseller label may be lawful, but material alterations should be clearly disclosed. A reseller must not falsely imply sponsorship, approval, or affiliation with the original brand.

Required product labels and information cannot simply disappear; textile fiber content, care instructions, country of origin, and responsible-business identity are regulated.

This is general information, not legal advice.

17 U.S.C. §109 · 15 U.S.C. §1125 · FTC textile-label guidance